{"product_id":"ors-olive-oil-max-moisture-sulfate-free-shampoo-16-oz","title":"ORS Max Moisture Sulfate-Free Shampoo 16oz for Clean Curls","description":"\u003cp\u003eORS Max Moisture Sulfate-Free Shampoo 16oz for Clean Curls helps textured hair stay defined, softer and easier to style with ors max moisture sulfate free shampoo support for moisture and control.\u003c\/p\u003e \u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cp\u003eA good sulfate-free shampoo should clean the hair and scalp without leaving textured hair stripped or rough. This formula helps remove build-up while keeping the wash feel softer and more balanced than a harsher cleanser. It is especially useful when you need a clean foundation for a moisture routine but do not want your curls to feel squeaky or fragile afterwards.\u003c\/p\u003e \u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eSodium Lauroyl Methyl Isethionate\u003c\/strong\u003e - Provides a gentle cleansing action that helps remove build-up without stripping the hair.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eCocamidopropyl Betaine\u003c\/strong\u003e - Helps create a soft lather and supports a milder wash experience for textured hair.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eOlea Europaea (Olive) Fruit Oil\u003c\/strong\u003e - Adds moisture support so the hair feels cleaner without losing too much softness.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eAloe Barbadensis Leaf Juice\u003c\/strong\u003e - Helps comfort the scalp and keeps the wash feel fresh and balanced.\u003c\/li\u003e \u003c\/ul\u003e \u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to wet hair and massage gently into the scalp until a rich lather forms. Work the cleanser through the lengths, then rinse thoroughly and repeat if needed. Follow with a conditioner or leave-in from the same range for best moisture support.\u003c\/p\u003e \u003ch3\u003eWho It's For\u003c\/h3\u003e\u003cp\u003eThis shampoo suits curly, coily, wavy and relaxed hair that needs regular cleansing with a gentler touch. It works well for people who use oils, creams or stylers often and need a cleanser that can lift residue without making the hair feel dry. If your scalp needs refreshing but your lengths still need care, this is a smart wash-day choice.\u003c\/p\u003e \u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003eThis 16oz shampoo has a creamy lather and a fresh cleansing feel that suits regular wash-day use. It fits neatly into a routine where moisture recovery matters as much as cleansing.\u003c\/p\u003e \u003ch3\u003eWhy Choose ORS\u003c\/h3\u003e\u003cp\u003eORS keeps the Max Moisture line focused on helping hair stay manageable from wash day through to styling. This shampoo cleans the scalp and hair while still supporting softness and hydration. It is a practical starting point for a moisture-led routine.\u003c\/p\u003e \u003cp\u003eORS Olive Oil Max Moisture Sulfate-Free Shampoo 16 oz fits neatly into a moisture-led routine because it works alongside cleansing, conditioning and styling instead of fighting them. For textured hair that switches between wash-and-go days, stretched styles and protective looks, that kind of flexibility matters. It means the product can support definition when the hair is freshly washed, then still help revive softness when the style is a day or two old. The result is a more consistent finish across the week, with less need to pile on extra product just to get the hair back under control.\u003c\/p\u003e \u003cp\u003eIt also layers well with other favourites from the Max Moisture range, which makes it easier to build a routine that feels intentional rather than improvised. If your hair changes with humidity, hard water, frequent washing or repeated styling, a formula like this helps keep the surface smoother and the feel more manageable. That gives curls, coils and waves a better chance of holding shape while still looking touchable and natural. In practice, that means less fluffing, less roughness and a style that feels finished without being stiff.\u003c\/p\u003e \u003cp\u003eFor hair that is dry at the ends, flat at the roots or prone to tangling at the back, the product offers a more even result from section to section. It can be worked in carefully where the hair needs it most, which helps reduce uneven definition and patchy moisture. This is especially useful when styling dense, high-shrinkage or multi-textured hair because every area can get the support it needs without overloading the whole head. The routine stays simpler, but the finish still looks intentional and polished.\u003c\/p\u003e \u003cp\u003eIn a full routine, the product helps create a better base for the next step, whether that is a cream, lotion, mousse or leave-in. That makes it useful for people who want one range that can cover cleansing, conditioning and styling without forcing them to switch between different brands and textures. The Max Moisture approach keeps the focus on softening the hair, maintaining curl pattern and supporting day-to-day manageability, which is exactly what many natural hair routines need. It is practical, easy to understand and built for repeat use rather than occasional rescue.\u003c\/p\u003e","brand":"ORS","offers":[{"title":"Default Title","offer_id":53855510790485,"sku":"ORSMMSH16OZ","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/2224\/3669\/files\/ORS-RW-sh.webp?v=1778261211","url":"https:\/\/ishiabeauty.co.uk\/products\/ors-olive-oil-max-moisture-sulfate-free-shampoo-16-oz","provider":"My Store","version":"1.0","type":"link"}