{"product_id":"loreal-professionnel-serie-expert-silver-300-ml","title":"L'Oréal Professionnel Serié Expert Silver Shampoo Neutralises Yellow Tones \u0026 Brightens for Grey, White, and Light Blonde Hair 300 ml\/10.14 oz","description":"\u003ch3\u003eKey Benefits of L'Oréal Professionnel Serié Expert Silver Shampoo 300 ml\/10.14 oz\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralises Yellow \u0026amp; Brassy Tones:\u003c\/strong\u003e Instantly corrects unwanted warm undertones, restoring a cool, pristine hue to your hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoosts Radiance \u0026amp; Vibrancy:\u003c\/strong\u003e Enhances the natural shine and clarity of grey, white, and light blonde hair, making it look exceptionally luminous.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium-Enriched Formula:\u003c\/strong\u003e Utilises the power of magnesium to purify the hair fiber, clarifying and promoting a healthier appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtects \u0026amp; Nourishes Hair:\u003c\/strong\u003e Goes beyond toning, working to safeguard the hair's integrity while leaving it feeling soft, revitalised, and deeply conditioned.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAre unwanted yellow and brassy tones dulling the brilliance of your grey, white, or light blonde hair? Reclaim your hair's luminous beauty with the L'Oréal Professionnel Serié Expert Silver Shampoo. This professional-grade purple shampoo is specifically formulated to combat brassiness, offering a targeted solution that not only neutralises unsightly warm reflections but also enhances the overall health and radiance of your locks. Developed by experts, it’s your secret weapon for maintaining salon-fresh vibrancy between appointments.\u003c\/p\u003e\u003ch4\u003eUnleash Your Hair's True Radiance\u003c\/h4\u003e\u003cp\u003eImagine hair that gleams with clarity and cool sophistication. The L'Oréal Professionnel Serié Expert Silver Shampoo makes this a reality. Its potent violet pigments work synergistically to counteract yellow undertones, transforming dullness into dazzling brilliance. Infused with magnesium, this clarifying shampoo gently purifies the hair, removing impurities that can contribute to brassiness and leaving your hair feeling refreshed and looking exceptionally bright. Each wash is a step towards achieving that coveted, perfectly toned look, allowing your natural hair colour or delicate blonde to truly shine.\u003c\/p\u003e\u003ch4\u003eProtect \u0026amp; Nourish with Every Wash\u003c\/h4\u003e\u003cp\u003eThis isn't just a toning shampoo; it's a comprehensive hair care treatment. While effectively neutralising brassiness, the Serié Expert Silver Shampoo is also dedicated to protecting the delicate hair fibre. Hair that is grey, white, or light blonde can often be more susceptible to environmental stressors and dryness. Our advanced formula helps to fortify your strands, ensuring they remain strong and resilient. Experience a shampoo that not only corrects colour but also imparts a deeply nourishing sensation, leaving your hair soft, manageable, and full of healthy-looking vitality from root to tip. Say goodbye to brittle, brassy hair and hello to smooth, vibrant, and beautifully toned tresses.\u003c\/p\u003e\u003ch4\u003eExpert Formulation for Salon-Quality Results\u003c\/h4\u003e\u003cp\u003eTrusted by salon professionals worldwide, L'Oréal Professionnel delivers cutting-edge hair science directly to your home. The Serié Expert Silver Shampoo embodies this commitment to excellence, offering a meticulously crafted formula designed for optimal performance. The luxurious lather gently cleanses while distributing the active toning ingredients evenly, ensuring consistent results. With regular use, you can maintain that fresh-from-the-salon look, enjoying hair that feels healthier, looks brighter, and radiates with unparalleled clarity. This 300 ml bottle provides a generous supply of this essential brass-busting solution, making professional hair care an accessible part of your daily routine.\u003c\/p\u003e\u003ch3\u003eHow to Achieve Luminous Locks:\u003c\/h3\u003e\u003cp\u003eFor best results and to unlock the full potential of your L'Oréal Professionnel Serié Expert Silver Shampoo, follow these simple steps:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepare Hair:\u003c\/strong\u003e Distribute a small amount of shampoo evenly through wet hair, ensuring all strands are covered.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLather \u0026amp; Tone:\u003c\/strong\u003e Gently massage into a rich lather, allowing the violet pigments to work their magic. Leave on for 2-3 minutes for enhanced toning, or as advised by your stylist.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse Thoroughly:\u003c\/strong\u003e Rinse your hair completely with lukewarm water until the water runs clear, ensuring no residue is left behind. For an extra boost of nourishment, follow with a complementary conditioner or mask.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Ingredients for Brighter Hair:\u003c\/h3\u003e\u003cp\u003eThe effectiveness of L'Oréal Professionnel Serié Expert Silver Shampoo lies in its expertly chosen ingredients, each vital for neutralising brassiness and enhancing hair health:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet Pigments (CI 60730 \/ Acid Violet 43):\u003c\/strong\u003e Crucial colour-correcting agents that neutralise unwanted yellow and brassy tones, restoring a cool, pristine shade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium Acetate:\u003c\/strong\u003e Purifies the hair fiber and promotes clarity, enhancing overall radiance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Wheat Protein:\u003c\/strong\u003e Strengthens and protects the hair shaft, improving elasticity and leaving hair soft and resilient.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalicylic Acid:\u003c\/strong\u003e Gently exfoliates scalp and hair, removing build-up for a clean, healthy environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParfum \/ Fragrance:\u003c\/strong\u003e Delicately scents the hair for a pleasant, refreshing aroma.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAqua \/ Water \/ Eau, Sodium Laureth Sulfate, Coco-Betaine:\u003c\/strong\u003e The foundational cleansing system that effectively removes impurities without stripping hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"color: rgb(179, 179, 179);\"\u003eFor the most up-to-date and complete ingredient list, always refer to the product packaging.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003eWhy Choose TJ Beauty Products UK?\u003c\/h3\u003e\u003cp\u003eAt TJ Beauty Products UK, we bring you the finest professional hair care, including the L'Oréal Professionnel Serié Expert Silver Shampoo. We understand the need for vibrant, brass-free hair and curate our selection for superior quality. Choosing TJ Beauty means investing in a premium experience backed by unparalleled service.\u003c\/p\u003e\u003ch4\u003eOur Commitment to You\u003c\/h4\u003e\u003cp\u003eWe ensure every product is genuine, sourced directly from trusted distributors. Our expert team is passionate about hair care, providing advice and support. We offer competitive pricing without compromising quality, making your satisfaction our top priority. Your shopping experience will be seamless and enjoyable.\u003c\/p\u003e\u003ch4\u003eShop with Confidence\u003c\/h4\u003e\u003cp\u003eEnjoy fast, reliable shipping across the UK, bringing professional hair care to your doorstep. Our secure online platform protects your information, and our customer service is ready to assist. Elevate your routine with L'Oréal Professionnel and discover the TJ Beauty difference – professional quality meets exceptional service.\u003c\/p\u003e\u003cp\u003eTransform your hair and embrace a future free from brassiness. Add L'Oréal Professionnel Serié Expert Silver Shampoo to your beauty arsenal today and let your true colour shine through!\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53855445221717,"sku":"LPSESILSH300","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/2224\/3669\/files\/silvershampoo.jpg?v=1778260029","url":"https:\/\/ishiabeauty.co.uk\/products\/loreal-professionnel-serie-expert-silver-300-ml","provider":"My Store","version":"1.0","type":"link"}