{"product_id":"loreal-professionnel-serie-expert-chroma-creme-purple-dyes-shampoo-300-ml","title":"L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo Neutralises Yellow Tones for Highlighted \u0026 Blonde Hair 300 ml\/10.14 oz","description":"\u003ch3\u003eKey Benefits of L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo 300 ml\/10.14 oz\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInstantly neutralises unwanted yellow reflects in highlighted and natural blonde hair, restoring coolness and clarity.\u003c\/li\u003e\n\u003cli\u003eDelivers superior colour correction for a radiant, brass-free blonde, enhancing your hair's luminosity.\u003c\/li\u003e\n\u003cli\u003eFeatures a rich, creamy, and foaming texture that transforms your hair washing routine into a luxurious, sensorial experience.\u003c\/li\u003e\n\u003cli\u003eDeveloped with professionally tailored dyes in a uniquely caring formula, a result of L'Oréal Professionnel's advanced Color and Haircare Labs collaboration.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRediscover the true beauty of your blonde hair with the L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo. This innovative anti-brassiness solution is specifically formulated to combat unwanted yellow undertones that can dull the vibrancy of highlighted and natural blonde hair. Unlike ordinary shampoos, Chroma Crème offers a sophisticated approach to colour care, ensuring your blonde remains bright, cool, and salon-fresh between appointments.\u003c\/p\u003e\u003cp\u003eBorn from a unique synergy between L'Oréal Professionnel Paris' renowned Color Labs and Haircare Labs, this shampoo embodies cutting-edge technology. It's infused with professionally tailored purple dyes designed to target and instantly neutralise yellow reflections. This scientific precision guarantees effective colour correction, allowing you to maintain a pure and consistent blonde tone effortlessly from the comfort of your home.\u003c\/p\u003e\u003cp\u003eExperience more than just a colour corrector; indulge in a premium hair care ritual. The Serié Expert Chroma Crème Purple Dyes Shampoo boasts a rich, creamy, and wonderfully foaming texture that envelops your hair in luxury. It cleanses gently while performing its powerful neutralising action, leaving your hair feeling soft, nourished, and beautifully vibrant. Say goodbye to dull, brassy hues and hello to a brilliant, cool-toned blonde that shines with health.\u003c\/p\u003e\u003ch4\u003eAchieve Salon-Perfect Blonde at Home\u003c\/h4\u003e\u003cp\u003eMaintaining vibrant blonde hair often comes with the challenge of brassiness. Environmental factors, product build-up, and even natural oxidation can cause yellow undertones to emerge, altering your desired shade. L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo is your essential ally in this battle, offering a targeted solution that works immediately upon application.\u003c\/p\u003e\u003cp\u003eWhether you have delicate highlights, a full head of blonde, or radiant platinum locks, this toning shampoo is designed to restore and protect your colour integrity. It's an indispensable addition to any blonde's hair care regimen, providing that crucial professional touch for long-lasting, beautiful results. Embrace the confidence that comes with consistently cool and stunning blonde hair.\u003c\/p\u003e\u003ch3\u003eHow to Use L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo for Optimal Results\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply evenly on wet hair, ensuring thorough distribution from root to tip. For best results, wear gloves to prevent temporary staining on hands.\u003c\/li\u003e\n\u003cli\u003eLather gently, allowing the rich, creamy texture to activate its powerful neutralising properties and penetrate each strand.\u003c\/li\u003e\n\u003cli\u003eLeave on for 2 to 5 minutes, depending on the desired level of neutralisation and the intensity of the yellow tones you wish to correct. For a stronger effect, you may extend the processing time slightly.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until water runs clear, ensuring all product is removed and revealing a beautifully corrected blonde without any residue.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Ingredients for Vibrant Blonde Hair\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAqua\/Water\/Eau:\u003c\/strong\u003e The primary solvent, providing the base for the shampoo formulation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Laureth Sulfate:\u003c\/strong\u003e A gentle cleansing agent that helps create rich lather and remove impurities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoco-Betaine:\u003c\/strong\u003e A mild surfactant derived from coconut oil, enhancing foam and conditioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycol Distearate:\u003c\/strong\u003e Contributes to the pearlescent appearance and luxurious texture of the shampoo.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasic Violet 2 (CI 60730):\u003c\/strong\u003e The core purple dye pigment responsible for neutralising yellow tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalicylic Acid:\u003c\/strong\u003e A mild exfoliant that helps cleanse the scalp and promotes overall hair health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyquaternium-7:\u003c\/strong\u003e A conditioning agent that leaves hair soft, manageable, and easy to detangle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParfum\/Fragrance:\u003c\/strong\u003e Provides a pleasant scent, enhancing the sensorial experience of use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease note: For a full and comprehensive list of ingredients, always refer to the product packaging.\u003c\/p\u003e\u003ch3\u003eWhy Choose TJ Beauty Products UK for Your L'Oréal Professionnel Hair Care?\u003c\/h3\u003e\u003cp\u003eAt TJ Beauty Products UK, we pride ourselves on being your trusted destination for premium hair care. When you choose us for your L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo, you're not just buying a product; you're investing in authentic quality and unparalleled service. We guarantee that all our L'Oréal Professionnel products are 100% genuine, sourced directly to ensure you receive the finest formulations for your hair.\u003c\/p\u003e\u003cp\u003eBeyond authenticity, TJ Beauty offers a seamless shopping experience with competitive pricing, fast and reliable UK shipping, and a dedicated customer service team ready to assist you. We understand the importance of maintaining your hair's health and beauty, which is why we meticulously select our product range to include only the best. Elevate your hair care routine and achieve professional-level results at home with the confidence of shopping from a reputable retailer.\u003c\/p\u003e\u003cp\u003eTransform your blonde hair from brassy to brilliant with the L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo. Restore its cool, luminous shine and keep unwanted yellow tones at bay. Shop with TJ Beauty Products UK today and experience the difference of expert colour correction and care.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53855442501973,"sku":"LPSECCPDSH300","price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/2224\/3669\/files\/Chromacremepurple_1replacement.jpg?v=1778259993","url":"https:\/\/ishiabeauty.co.uk\/products\/loreal-professionnel-serie-expert-chroma-creme-purple-dyes-shampoo-300-ml","provider":"My Store","version":"1.0","type":"link"}