{"product_id":"loreal-professionnel-serie-expert-chroma-creme-purple-dyes-shampoo-1500-ml","title":"L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo Anti-Brassiness \u0026 Yellow Tones Neutralising for Highlighted \u0026 Blonde Hair 1500 ml\/50.72 oz","description":"\u003ch3\u003eKey Benefits of L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo 1500 ml\/50.72 oz\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly neutralises unwanted yellow and brassy tones, restoring cool vibrancy.\u003c\/li\u003e\n\u003cli\u003eProvides superior colour correction, working deeper than surface-level toning for lasting results.\u003c\/li\u003e\n\u003cli\u003eFeatures a luxurious, rich, creamy, and foaming texture that elevates your washing experience.\u003c\/li\u003e\n\u003cli\u003eDeveloped with professionally tailored dyes, ensuring precise neutralisation and optimal blonde clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUnveil the purest, coolest blonde you've always desired with the L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo. Specially formulated for highlighted and natural blonde hair, this professional-grade shampoo is your ultimate at-home solution for banishing unsightly yellow and brassy reflects. Say goodbye to dullness and hello to radiant, salon-fresh blonde, maintained effortlessly from the comfort of your home. This generous 1500 ml \/ 50.72 oz size ensures you have a lasting supply of expertly crafted blonde perfection.\u003c\/p\u003e\n\n\u003cp\u003eAt the heart of the Chroma Crème Purple Dyes Shampoo lies an exclusive technology born from a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs. This synergy has resulted in a breakthrough formula featuring professionally tailored purple dyes designed to target and instantly neutralise unwanted yellow tones. Far beyond a simple wash, this shampoo offers superior colour correction, restoring the pristine, cool character of your blonde hair with remarkable precision and efficacy.\u003c\/p\u003e\n\n\u003cp\u003eExperience a truly indulgent hair care ritual with every wash. The Chroma Crème Purple Dyes Shampoo boasts a rich, creamy, and profoundly foaming texture that envelops your hair in luxurious lather. This not only ensures an even distribution of the neutralising pigments but also provides a sensorial experience that transforms your routine into a moment of pampering. Your hair feels cleansed, soft, and remarkably cared for, a testament to the formula's commitment to both colour integrity and hair health.\u003c\/p\u003e\n\n\u003cp\u003eWhether your blonde is natural, highlighted, or a dazzling platinum, this anti-brassiness shampoo is expertly crafted to cater to a wide spectrum of blonde shades. It works diligently to counteract the common challenge of yellowing that can diminish the beauty of blonde hair over time, leaving you with consistently cool, luminous results. Reclaim the brilliance of your blonde and maintain that freshly coloured look for longer, ensuring your hair always looks its best.\u003c\/p\u003e\n\n\u003cp\u003eThe L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo isn't just about neutralising; it's about providing comprehensive care. Its advanced formula ensures that while it corrects unwanted tones, it also maintains the hair's integrity, leaving it feeling nourished and vibrant. This balance of potent colour correction and gentle care sets it apart, making it an indispensable part of any blonde hair care regimen. Trust in L'Oréal Professionnel to deliver professional results, every single time.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo\u003c\/h4\u003e\n\u003cp\u003eFor optimal results and to maintain the purity of your blonde, follow these simple steps:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply evenly to wet hair, focusing on areas prone to brassiness or where yellow tones are most prominent.\u003c\/li\u003e\n\u003cli\u003eLather thoroughly, ensuring the creamy texture is well distributed from root to tip, and leave on for 5-15 minutes, depending on the desired level of neutralisation and intensity of yellow tones.\u003c\/li\u003e\n\u003cli\u003eRinse hair thoroughly with cool to lukewarm water until the water runs completely clear, ensuring no product residue remains.\u003c\/li\u003e\n\u003cli\u003eFor enhanced care and to seal in the results, follow with your preferred L'Oréal Professionnel conditioner or hair mask. Use once a week or as needed to maintain your ideal blonde shade.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eIngredients Spotlight\u003c\/h4\u003e\n\u003cp\u003eThe L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo features a meticulously selected blend of ingredients designed for effective toning and hair care:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAqua \/ Water \/ Eau\u003c\/li\u003e\n\u003cli\u003eSodium Laureth Sulfate\u003c\/li\u003e\n\u003cli\u003eCocamidopropyl Betaine\u003c\/li\u003e\n\u003cli\u003eGlycol Distearate\u003c\/li\u003e\n\u003cli\u003eSodium Chloride\u003c\/li\u003e\n\u003cli\u003eCI 60730 \/ Acid Violet 43 (The key purple neutralising dye)\u003c\/li\u003e\n\u003cli\u003eCocamide MIPA\u003c\/li\u003e\n\u003cli\u003eSodium Benzoate\u003c\/li\u003e\n\u003cli\u003eSodium Hydroxide\u003c\/li\u003e\n\u003cli\u003eCitric Acid\u003c\/li\u003e\n\u003cli\u003eHexylene Glycol\u003c\/li\u003e\n\u003cli\u003eSalicylic Acid\u003c\/li\u003e\n\u003cli\u003eCarbomer\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-7\u003c\/li\u003e\n\u003cli\u003eLinalool\u003c\/li\u003e\n\u003cli\u003eBenzyl Salicylate\u003c\/li\u003e\n\u003cli\u003eBenzyl Alcohol\u003c\/li\u003e\n\u003cli\u003eLimonene\u003c\/li\u003e\n\u003cli\u003eAlpha-Isomethyl Ionone\u003c\/li\u003e\n\u003cli\u003eHydroxycitronellal\u003c\/li\u003e\n\u003cli\u003eGeraniol\u003c\/li\u003e\n\u003cli\u003eCitronellol\u003c\/li\u003e\n\u003cli\u003eParfum \/ Fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose TJ Beauty for Your L'Oréal Professionnel Products?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are dedicated to bringing you the finest professional hair care solutions. When you choose us, you're not just purchasing a product; you're investing in a promise of authenticity, quality, and exceptional service. We pride ourselves on stocking only genuine L'Oréal Professionnel products, ensuring that you receive the salon-grade performance you expect. Our commitment extends beyond just sales; we offer expert advice and a seamless shopping experience, making us your trusted partner in achieving stunning hair results. Elevate your hair care routine with confidence, knowing you're backed by TJ Beauty's dedication to your beauty needs.\u003c\/p\u003e\n\n\u003cp\u003eTransform your blonde hair from brassy to brilliant with the L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo. Its expertly crafted formula, luxurious texture, and powerful neutralising action make it an essential for anyone with highlighted or blonde hair seeking to maintain a cool, vibrant, and perfectly toned look. Embrace the clarity and radiance of your blonde, only with L'Oréal Professionnel and TJ Beauty.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53855442436437,"sku":"LPSECCPDSH","price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/2224\/3669\/files\/chromapurple.jpg?v=1778259991","url":"https:\/\/ishiabeauty.co.uk\/products\/loreal-professionnel-serie-expert-chroma-creme-purple-dyes-shampoo-1500-ml","provider":"My Store","version":"1.0","type":"link"}