{"product_id":"loreal-professionnel-serie-expert-chroma-creme-blue-dyes-shampoo-300-ml","title":"L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo Orange Tone Neutralizing \u0026 Colour Correction for Light to Medium Brown Hair 300 ml\/10.14 oz","description":"\u003ch3\u003eKey Benefits of L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo 300 ml\/10.14 oz\u003c\/h3\u003e\n\u003cp\u003eUnlock the secret to flawlessly cool-toned light to medium brown hair with the L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo. This innovative blue shampoo is engineered specifically to combat and neutralise those stubborn orange reflects that can diminish the beauty of your brown shades. Designed for exceptional colour correction and deep nourishment, it promises to keep your hair looking salon-perfect, vibrant, and incredibly healthy. Say goodbye to brassiness and embrace a harmoniously balanced, rich brown hue.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExpertly neutralises unwanted orange reflections in light to medium brown hair.\u003c\/li\u003e\n\u003cli\u003eProvides superior colour correction, restoring cooler, purer hair tones.\u003c\/li\u003e\n\u003cli\u003eDelivers intense care, targeting damaged and porous areas for healthier hair.\u003c\/li\u003e\n\u003cli\u003eFormulated with professional-grade dyes for lasting colour vibrancy and purity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe challenge of maintaining beautiful hair colour often lies in the inevitable appearance of warm undertones after a few washes. L'Oréal Professionnel, a leader in professional hair care, has addressed this common concern head-on. The Serié Expert Chroma Crème Blue Dyes Shampoo is the brilliant outcome of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs. This pioneering partnership has culminated in an exclusive technology, featuring professionally tailored dyes that specifically target and neutralise unwanted orange reflects, ensuring your light to medium brown hair maintains its desired cool, sophisticated appearance.\u003c\/p\u003e\n\u003cp\u003eFreshly coloured hair contains a delicate balance of primary colour dyes. However, with time and repeated washing, certain pigments can fade faster than others. For those with light to medium brown hair, it’s often the orange undertones that resurface, leading to an undesirable brassy effect. This is where the scientific principle of colour neutralisation becomes paramount. As blue stands directly opposite orange on the colour wheel, the Chroma Crème Blue Dyes Shampoo effectively counteracts these warm, brassy tones, restoring clarity, depth, and a desirable coolness to your brown hair. It’s an intelligent approach to maintaining your perfect shade.\u003c\/p\u003e\n\u003cp\u003eBeyond its remarkable colour-correcting prowess, this L'Oréal Professionnel blue shampoo is infused with a profoundly caring formula. It goes beyond mere toning, providing intense nourishment that precisely targets the most damaged and porous areas of your hair fibres. This dual-action approach ensures that while your colour is being meticulously corrected and perfected, the overall health and integrity of your hair are simultaneously being enhanced. Experience hair that not only boasts vibrant, neutralised colour but also feels exceptionally soft, supple, and beautifully revitalised after every wash.\u003c\/p\u003e\n\u003ch4\u003eHow to Achieve Optimal Results with Chroma Crème Blue Dyes Shampoo:\u003c\/h4\u003e\n\u003cp\u003eFor best results and to ensure even neutralisation, follow these professional steps:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eEvenly apply the L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo to thoroughly wet hair, ensuring all strands are covered.\u003c\/li\u003e\n\u003cli\u003eGently massage the shampoo into your scalp and lengths to create a rich lather, distributing the product effectively.\u003c\/li\u003e\n\u003cli\u003eLeave the shampoo on your hair for 5 to 10 minutes. The exact duration depends on the intensity of the orange tones you wish to neutralise and your desired level of coolness.\u003c\/li\u003e\n\u003cli\u003eRinse your hair thoroughly and meticulously until all shampoo residue is completely removed, ensuring no blue pigment remains.\u003c\/li\u003e\n\u003cli\u003eFor enhanced softness, hydration, and manageability, follow with your preferred L'Oréal Professionnel conditioner or hair mask.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eIncorporate the L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo into your hair care regimen as needed, typically once or twice a week, or whenever you observe orange tones reappearing. For optimal safety, always perform a patch test before initial use. This consistent care will help you maintain a perpetually fresh, vibrant, and cool-toned brown.\u003c\/p\u003e\n\u003ch4\u003eKey Ingredients for Colour Perfection \u0026amp; Hair Health:\u003c\/h4\u003e\n\u003cp\u003eThe L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo is crafted with a meticulously selected blend of ingredients to deliver both potent colour correction and essential hair care. While the comprehensive ingredient list can be found on the product packaging, key components typically include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAqua (Water)\u003c\/li\u003e\n\u003cli\u003eSodium Laureth Sulfate (Cleansing Agent)\u003c\/li\u003e\n\u003cli\u003eCoco-Betaine (Mild Cleansing \u0026amp; Foaming Agent)\u003c\/li\u003e\n\u003cli\u003eGlycol Distearate (Pearlescent Agent)\u003c\/li\u003e\n\u003cli\u003eSodium Chloride (Thickening Agent)\u003c\/li\u003e\n\u003cli\u003eBasic Blue 99 (Blue Dye for Neutralisation)\u003c\/li\u003e\n\u003cli\u003eSalicylic Acid (Gentle Exfoliant, Helps with Scalp Health)\u003c\/li\u003e\n\u003cli\u003eCarbomer (Thickening Agent)\u003c\/li\u003e\n\u003cli\u003eHexylene Glycol (Solvent, Viscosity Reducer)\u003c\/li\u003e\n\u003cli\u003eCitric Acid (pH Adjuster)\u003c\/li\u003e\n\u003cli\u003eGlycerin (Humectant, Hydration)\u003c\/li\u003e\n\u003cli\u003eGuar Hydroxypropyltrimonium Chloride (Conditioning Agent)\u003c\/li\u003e\n\u003cli\u003eArginine (Amino Acid for Hair Strength)\u003c\/li\u003e\n\u003cli\u003eSerine (Amino Acid for Hair Health)\u003c\/li\u003e\n\u003cli\u003eGlutamic Acid (Amino Acid for Hair Health)\u003c\/li\u003e\n\u003cli\u003eLinalool (Fragrance Component)\u003c\/li\u003e\n\u003cli\u003eBenzyl Salicylate (Fragrance Component)\u003c\/li\u003e\n\u003cli\u003eParfum (Fragrance)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach ingredient is chosen for its specific role in ensuring effective neutralisation, deep conditioning, and overall hair vitality, working synergistically to bring out the best in your light to medium brown hair.\u003c\/p\u003e\n\u003ch4\u003eWhy Choose TJ Beauty for Your L'Oréal Professionnel Products?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty, we are dedicated to being your ultimate destination for professional-grade hair care solutions. We proudly offer an extensive collection of authentic L'Oréal Professionnel products, including the highly effective Serié Expert Chroma Crème range. Our commitment ensures that every product you receive is genuine, high-quality, and designed to meet your specific hair needs. With TJ Beauty, you benefit from reliable delivery, competitive pricing, and unparalleled customer service, making your online shopping experience effortless and gratifying. Trust TJ Beauty to provide the expert solutions that help you achieve and maintain your perfect hair colour and health.\u003c\/p\u003e\n\u003cp\u003eTransform your hair care routine and confidently eliminate unwanted orange tones with the L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo. Embrace the power of professional innovation and reveal beautifully neutralised, perfectly cared-for light to medium brown hair that radiates with health and purity.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53855442370901,"sku":"LPSECCBDSH300","price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/2224\/3669\/files\/chblue.webp?v=1778259989","url":"https:\/\/ishiabeauty.co.uk\/products\/loreal-professionnel-serie-expert-chroma-creme-blue-dyes-shampoo-300-ml","provider":"My Store","version":"1.0","type":"link"}