{"product_id":"loreal-professionnel-metal-detox-sulphate-free-shampoo-300-ml","title":"L'Oréal Professionnel Serié Expert Metal Detox Sulphate Free Shampoo for Anti-Metal Cleansing \u0026 Colour Protection for Colour-Treated Hair 300 ml\/10.14 oz","description":"\u003ch3\u003eKey Benefits of L'Oréal Professionnel Serié Expert Metal Detox Sulphate Free Shampoo 300 ml\/10.14 oz\u003c\/h3\u003e\n\u003cp\u003eUnleash the full potential of your colour-treated hair with the L'Oréal Professionnel Serié Expert Metal Detox Sulphate Free Shampoo. This innovative, award-winning formula is expertly crafted to transform your hair, offering unparalleled protection and vibrancy. Experience a noticeable difference from the very first wash, as this shampoo targets the root cause of dullness and damage in coloured hair.\u003c\/p\u003e\n\u003cp\u003eWater, though essential for life, often contains metal particles like copper that can significantly impact the health and longevity of your hair colour. The L'Oréal Professionnel Metal Detox Shampoo steps in as your ultimate guardian, actively neutralising these water-induced copper deposits. This prevents colour fading and oxidative damage, ensuring your hair colour remains as brilliant and true as the day you left the salon.\u003c\/p\u003e\n\u003cp\u003eBeyond colour protection, this advanced cleansing cream shampoo delivers exceptional results in hair health. Its powerful yet gentle sulphate-free formula works to strengthen hair fibers from within, leading to a dramatic reduction in breakage. Clinical studies show up to an astounding 87% less hair breakage in just one use*, leaving your hair feeling resilient, smooth, and incredibly soft.\u003c\/p\u003e\n\u003cp\u003eThe secret lies in its patented technology, featuring Glicoamine – a molecule small enough to penetrate the hair fibre and neutralise metal inside. This not only safeguards your colour but also enhances its luminosity. Prepare for a dazzling finish with up to two times shinier hair*, reflecting light beautifully and giving your hair an enviable, healthy glow. Indulge your senses with its delightful sweet, citrusy fragrance, subtly underpinned by sophisticated musky-woody notes, transforming your hair wash routine into a luxurious experience.\u003c\/p\u003e\n\n\u003ch4\u003eKey Benefits:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAchieve up to 87% less hair breakage in a single use, enhancing hair strength.\u003c\/li\u003e\n\u003cli\u003eNeutralises water-induced copper deposits to maintain vibrant, long-lasting hair colour.\u003c\/li\u003e\n\u003cli\u003eDelivers up to two times shinier hair, promoting a luminous, healthy-looking finish.\u003c\/li\u003e\n\u003cli\u003eAward-winning, sulphate-free formula gently cleanses while protecting colour-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow to Use:\u003c\/h4\u003e\n\u003cp\u003eFor optimal results and to maximise the benefits of the Metal Detox system, follow these simple steps:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply the shampoo evenly onto wet hair, ensuring full coverage from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLather thoroughly until a rich, luxurious foam is obtained. Enjoy the sensory experience as it cleanses.\u003c\/li\u003e\n\u003cli\u003eRinse completely and thoroughly with warm water, ensuring no residue remains.\u003c\/li\u003e\n\u003cli\u003eUse weekly, alternating with your regular daily shampoo to maintain the detoxifying effects without over-cleansing.\u003c\/li\u003e\n\u003cli\u003eFor enhanced protection and nourishment, follow with L’Oréal Professionnel Anti-Metal Detox Protecting Mask (sold separately) as part of your comprehensive hair care routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eIngredients:\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Professionnel is committed to delivering high-performance products. The Serié Expert Metal Detox Shampoo features a carefully selected blend of ingredients to ensure efficacy and hair health:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAqua \/ Water \/ Eau\u003c\/li\u003e\n\u003cli\u003eSodium C14-16 Olefin Sulfonate\u003c\/li\u003e\n\u003cli\u003eCocamide Mea\u003c\/li\u003e\n\u003cli\u003eGlycerin\u003c\/li\u003e\n\u003cli\u003eCocamidopropyl Betaine\u003c\/li\u003e\n\u003cli\u003eGlycol Distearate\u003c\/li\u003e\n\u003cli\u003eSodium Lauroyl Sarcosinate\u003c\/li\u003e\n\u003cli\u003eParfum \/ Fragrance\u003c\/li\u003e\n\u003cli\u003eHexylene Glycol\u003c\/li\u003e\n\u003cli\u003eCitric Acid\u003c\/li\u003e\n\u003cli\u003eSodium Hydroxide\u003c\/li\u003e\n\u003cli\u003eSodium Chloride\u003c\/li\u003e\n\u003cli\u003eSodium Benzoate\u003c\/li\u003e\n\u003cli\u003eLimonene\u003c\/li\u003e\n\u003cli\u003eCoco-Betaine\u003c\/li\u003e\n\u003cli\u003ePeg-55 Propylene Glycol Oleate\u003c\/li\u003e\n\u003cli\u003ePropylene Glycol\u003c\/li\u003e\n\u003cli\u003eHydroxypropyl Guar Hydroxypropyltrimonium Chloride\u003c\/li\u003e\n\u003cli\u003eSalicylic Acid\u003c\/li\u003e\n\u003cli\u003eCarbomer\u003c\/li\u003e\n\u003cli\u003eBenzoic Acid\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-7\u003c\/li\u003e\n\u003cli\u003eHexyl Cinnamal\u003c\/li\u003e\n\u003cli\u003eLinalool\u003c\/li\u003e\n\u003cli\u003eCitral\u003c\/li\u003e\n\u003cli\u003eGeraniol\u003c\/li\u003e\n\u003cli\u003eGlycine\u003c\/li\u003e\n\u003cli\u003eTocopherol\u003c\/li\u003e\n\u003cli\u003eC266766\/1\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlease note: For the most up-to-date ingredient information, always refer to the packaging of your product before use, as formulations may be updated periodically.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose TJ Beauty Products UK?\u003c\/h3\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are dedicated to bringing you the finest professional hair care solutions. As a trusted retailer, we understand the importance of healthy, beautiful hair, and we meticulously select our product range to include only the best in the industry. When you choose us, you're not just purchasing a product; you're investing in a superior beauty experience.\u003c\/p\u003e\n\u003cp\u003eWe pride ourselves on offering authentic, high-quality brands like L'Oréal Professionnel, ensuring that every item you receive is genuine and effective. Our commitment extends to providing exceptional customer service, fast and reliable shipping across the UK, and expert advice to help you find the perfect products for your specific hair needs. With TJ Beauty, you gain access to innovative formulas designed to tackle your hair concerns, from colour protection to intense hydration and repair.\u003c\/p\u003e\n\u003cp\u003eJoin our community of satisfied customers who trust TJ Beauty Products UK for their daily beauty rituals. Elevate your hair care routine with products that deliver visible results and unleash your hair's true potential. Experience the difference of premium quality and dedicated service today – because your hair deserves nothing but the best.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test: Metal Detox pre-treatment + technical service + shampoo + mask.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53855449121109,"sku":"LPSEMDSH300","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/2224\/3669\/files\/images_4_copy.jpg?v=1778260105","url":"https:\/\/ishiabeauty.co.uk\/products\/loreal-professionnel-metal-detox-sulphate-free-shampoo-300-ml","provider":"My Store","version":"1.0","type":"link"}