L'Oréal Préférence Ultra Platinum Bleach for Up to 9 Levels of Lift & Hair Protection

Key Benefits of L'Oréal Préférence | Ultra Platinum Bleach

Transform your hair with L'Oréal Préférence Ultra Platinum Bleach, a revolutionary formula designed for extreme lightening with superior hair protection. This advanced kit allows you to achieve stunning, vibrant platinum blonde results at home, lifting your hair by an impressive up to 9 levels. Gone are the days of compromising hair health for dramatic colour changes; our innovative bonding complex ensures your strands are safeguarded throughout the bleaching process, leading to noticeably healthier-looking hair.

• Achieve up to 9 levels of ultra-platinum lift for dramatic, salon-quality results.
• Advanced protective bonding complex actively shields and strengthens hair during the lightening process.
• Experience significantly less hair damage with 80% less breakage for healthier-looking blonde.
• Includes anti-brass care to neutralize yellow tones, ensuring a pure, cool platinum finish.

Unlock the Power of Platinum with Enhanced Protection

L'Oréal Préférence Ultra Platinum Bleach isn't just about achieving an incredible blonde; it's about doing so with unprecedented care. Our unique formulation now includes a powerful protective bonding complex that works to fortify your hair’s internal structure while it lightens. This groundbreaking technology is your secret weapon against the typical stresses of bleaching, leading to an astonishing 80% less breakage compared to standard bleaches. This means you can confidently go bolder with your blonde, knowing your hair's integrity is maintained.

Beyond its impressive lifting capabilities, this bleach kit comes equipped with specialized anti-brass care. This crucial final step helps to neutralize unwanted yellow and orange undertones, ensuring your freshly lightened hair boasts a clean, cool, and radiant platinum finish. Say goodbye to dull, brassy blondes and hello to a luminous, ultra-platinum shade that truly shines. Whether you're aiming for a full head of platinum or dynamic highlights, L'Oréal Préférence provides a professional-grade experience with visible, long-lasting results.

How to Achieve Your Platinum Look

For optimal results and to ensure the health of your hair, please follow these instructions carefully. Always conduct an allergy patch test and a strand test before full application.

1. Preparation & Testing: Always perform an allergy patch test 48 hours before each use, even if you have previously used colouring products. This is crucial for your safety. Additionally, carry out a strand test on a small, inconspicuous section of hair to determine the ideal development time for your desired lightening level. This prevents over-processing and helps achieve the perfect platinum.
2. Mixing the Formula: In a non-metallic bowl, thoroughly combine the lightening powder, lightening cream, and developer cream. Stir until you achieve a smooth, consistent mixture. Ensure you follow the exact proportions outlined in the instruction leaflet provided within your L'Oréal Préférence kit.
3. Precise Application: Apply the mixture evenly to dry, unwashed hair using gloves. Begin application on the mid-lengths and ends of your hair, working the product through to ensure uniform coverage. After 15-20 minutes, apply the remaining mixture to the roots. Ensure all hair strands are fully saturated for even lightening.
4. Development & Care: Allow the product to develop for the time indicated by your strand test, but do not exceed 45 minutes. Regularly check your hair's lightening progress. Once the desired shade is achieved, rinse your hair thoroughly with lukewarm water until the water runs completely clear. Finish by applying the included anti-brass conditioner, leaving it on for 2-5 minutes, then rinse again for a cool, protected platinum finish.

Ingredients for Extreme Lightening & Protection

Our powerful formula is carefully crafted to deliver intense lightening while minimizing damage, thanks to a blend of effective lightening agents and protective components.

• Lightening Agents: Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Persulfate – provide powerful lifting action.
• Developer: Hydrogen Peroxide, Cetearyl Alcohol, Glycerin – activates the lightening process.
• Protective & Conditioning Ingredients: Paraffinum Liquidum (Mineral Oil), Silica, EDTA, Carbomer, Sodium Lauryl Sulfate, Bonding Complex – work to protect and nourish hair during lightening.
• Anti-Brass Toning: Violet Pigments – neutralize yellow tones for a cool blonde.
• Other Components: Aqua (Water), Phosphoric Acid, Sodium Stannate, Tetrasodium Pyrophosphate, Conditioning Agents (e.g., Behentrimonium Chloride, Amodimethicone), Fragrance.

Why Choose TJ Beauty Products UK for Your Hair Transformation?

At TJ Beauty Products UK, we are committed to being your trusted partner in achieving your beauty aspirations. When you choose us for your L'Oréal Préférence Ultra Platinum Bleach, you're not just buying a product; you're investing in a seamless, secure, and satisfying shopping experience. We pride ourselves on offering 100% genuine products, sourced directly from reputable brands like L'Oréal, ensuring you receive the highest quality and most effective solutions for your hair. Our competitive pricing means you can achieve salon-worthy results without the salon price tag.

We understand that embarking on a hair transformation journey can raise questions, which is why our dedicated customer service team is always on hand to provide expert advice and support, guiding you through your purchase and application. With fast and reliable shipping across the UK, your L'Oréal Préférence Ultra Platinum Bleach will arrive swiftly, ready for your next big change. Trust TJ Beauty Products UK to deliver excellence, convenience, and unparalleled service, making your path to brilliant, protected platinum hair as smooth and enjoyable as possible.

Safety Information

Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary 'black henna' tattoos may increase your risk of allergy. Do not colour your hair if: you have a rash on your face or sensitive, irritated and damaged scalp; you have ever experienced any reaction after colouring your hair; you have experienced a reaction to a temporary 'black henna' tattoo in the past. Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Do not use if your hair has been coloured with henna or with a progressive colourant. It is essential to perform a skin allergy test 48 hours before each use of this product. Remember to buy your product 48 hours in advance. Contains hydrogen peroxide, phenylenediamines (toluenediamines), resorcinol and ammonia. Follow the instruction leaflet for full details.